Our People
Meet Our Founders
Our co-founders include the world’s foremost authority on Leader Character research and application, and thought leaders with respect to the practical application of Leader Character.
Dr. Mary Crossan, BA, MBA, PhD
Professor at the Ivey Business School, Western University and Co-Founder of Virtuosity Character
Dr. Mary Crossan is a Distinguished University Professor and Professor of Strategic Leadership at the Ivey Business School, Western University. Mary’s passion for the past four decades has been to address the most pressing problems facing individuals and organizations and to uncover the “atomic particles” at their core. Leveraging the incredible synergistic insights arising from research, teaching and application, her ground-breaking research and innovative, yet practical application in education and organizations, provide the unique insights and expertise that underpin the work of Leader Character Associates. She was recognized for her life-time career achievement by the Academy of Management, receiving the 2023 Award for Distinguished Educator.
She has published over 100 articles, several books and is amongst the most highly cited researchers in her field. Her research on leadership character, organizational learning and strategic renewal, and improvisation is published in the top management journals including the Academy of Management Review, Strategic Management Journal, Leadership Quarterly and Organization Science. Her article on “Developing Leadership Character in Business Programs” was awarded the Outstanding Article of the Year for 2013 in the Academy of Management Learning and Education. The book “Developing Leadership Character” is a culmination of the team’s research on leader character with the forthcoming book “The Character Compass: Transforming Leadership for the 21st Century” providing practical insight into what it takes to develop leader character and embed it in organizations.
Apart from her expertise in leader character, her decades of research into strategic renewal, organizational agility and improvisation have proven to be critical in understanding how to embed leader character in organizations. In a joint venture with The Second City, she developed a management video entitled Improvise to Innovate. Her textbook “Strategic Analysis and Action” is widely used in strategy courses. She has been identified as one of the top 40 case-writers in the world with her Starbucks business case selling over 100,000 copies to business schools worldwide. Her research, teaching, and consulting have provided her with exposure to a variety of companies and industries in North America, Europe and Asia.
Bill Furlong, B. Comm., MBA, ICD.D
Executive-in-Residence at the Ian O. Ihnatowycz Institute for Leadership at Ivey Business School, MBA, ICD.D
Bill has been an Executive-in-Residence at the Ivey Business School since 2013, focusing on Leader Character within the Ian O. Ihnatowycz Institute for Leadership. He has co-authored essays on Leader Character published by MIT Sloan Management Review, Business Law International and the Global Risk Institute. In 2020 Bill founded and with Dr. Mary Crossan co-hosts the podcast “Question of Character”. He is a co-author of The Character Compass which was published in 2023.
Since 2019 Bill has been a Board Director of CAA Club Group and its operating subsidiaries CAA Insurance and Echelon Insurance. He is a member of the Investment Committees and the Governance and Nominating committees. He is also the Chair of the Echelon Insurance Board.
Since April 2022 Bill has been a Part-Time Adjudicator with the Capital Markets Tribunal. From 2015 to 2019 Bill was a Part-Time Commissioner at the Ontario Securities Commission and was a member of their Board.
From 1994 to 2012 Bill held strategic leadership roles at TD Securities including Global Head of Asset Securitization, Global Head of Middle Office (UK) and Global Head, Trading Business Management. Bill retired from TD Securities in 2012 as Vice Chair.
Meet Our Associates
Our Associates have been carefully selected from experienced practitioners who have been pioneers in the application of Leader Character across a wide variety of industries, sectors and subject areas.
Start the Conversation
Ready to know more about how Leader Character can help you and your organization achieve and sustain excellence, while at the same time enhancing your collective well-being? Sounds impossible, right? But it’s not – with Leader Character the two go hand-in-hand. We would love to hear from you!