Our co-founder(s) and Associates, working with the organization’s senior executive, first seek to understand the actual and aspirational Culture. Based upon these efforts and insights an approach, plan and roadmap are collaboratively developed to embed and integrate Leader Character so that it permeates an organization’s Culture. Not only will this result in more reliable adherence to the organization’s aspirational Culture, it also leads towards sustained excellence, more trusting relationships across all stakeholder groups, while imbuing a stronger sense of well-being among staff.